We are not the typical news website – nor do we wish to be. We will be offering more than news and blogs, but an opportunity for fiction writers, poets, comedians and musicians to showcase their talent and skills. Much like when the Beatles formed Apple Corps Ltd, they opened the door to all kinds of inspiring talent that never really got a shot. From that came the likes of James Taylor and others. We hope by providing a similar approach we can shine the light on some tremendous undiscovered talent and at the same time offer some familiar voices who live in Los Angeles and beyond.