The winners of the 2023 American Business Awards® have been announced, and renowned ballet flat brand Tieks is this year’s Gold Stevie® winner for small company of the year in the Apparel, Beauty & Fashion category. Created in 2002, the Stevie® Awards honor and recognize the organization’s achievements and positive contributions; they are considered the world’s premier business awards and are highly coveted domestically and internationally.
While the first-place finish is an honor for the Tieks team, winning awards is nothing new to this industry-disrupting shoe company. In fact, since its founding in 2008, Tieks has received a steady stream of recognition. And, while those prizes reflect the brand’s innovative shoe designs, the honors also indicate the Tieks name’s synonymity with customer-first considerations and a desire to do good, all around the world.
Starting Out by Standing Out
Right from the beginning, it was clear that Tieks would do things differently. Co-founded by CEO Kfir Gavrieli, the team made several innovative decisions at launch time. First, they eschewed brick-and-mortar stores, creating an online-only model that reached consumers directly. What they sold was also unique—while ballet flats were on trend then, just as they are now, Tieks place an equal value on style and comfort, thanks to high-end Italian leather construction; a range of distinctive colorways; and a signature teal sole that earned them instant recognition. Plus, they came up with a cool and convenient foldable design, and shipped each pair in a unique carrying case, instantly positioning Tieks as a collectible shoe worthy of prime placement in every fashionista’s closet.
Certainly, shoe lovers took notice—and quickly. Every time limited edition shoe designs roll out, the new Tieks sell out almost immediately. But consumers are not the only ones showing their foldable-ballet-flat love. In fact, Tieks was honored as one of Forbes Magazine’s 25 Most Creative Consumer and Retail Brands in 2013 and landed a spot on Entrepreneur’s Top 30 Startups to Watch that same year. Proving the sustainability of this excellence, Tieks went on to earn a spot on Oprah’s O list and a profile in Inc.’s highly competitive 30 under 30 list. Taken in this light, the new recognition at the Stevie Awards is just the latest in a series of accolades for this company.
Using the Platform
Rather than sit back and revel in accolades, Tieks uses its popularity in pursuit of greater causes. Under the auspices of its charitable arm, The Gavrieli Foundation, Tieks has become the largest individual lender in the world on the Kiva platform, sending more than $10,000,000 to women entrepreneurs around the world, thereby helping them rise from poverty. The brand has also participated in charity auctions supporting Ukrainian refugees, and has made it clear that Tieks is more than just a fashion brand—it’s a company devoted to empowering women, along with anyone in need of a helping hand. And it’s that belief, along with the brand’s style and quality innovations, that is likely to keep earning Tieks recognition for years to come.
See what reviewers are saying about Tieks here: https://www.neverendingvoyage.com/tieks-review/
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