Gaston Rossato’s Car Dealership Is Dominating The Automotive Industry, What’s His Secret?

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Situated amid extravagant car dealerships sits a different and refreshing kind of dealer. A short distance from Florida’s famous Miami Beach, The Barn Miami, flaunts its two million dollar inventory and an extensive list of loyal customers. While it’s competitors have been around for ages, the millennial approach to doing business is what sets The Barn Miami apart. Their online storefront in addition to their physical space allows them to have a robust digital footprint, thus giving them the competitive edge that they need to succeed. This also allows customers to buy and sell vehicles with transparency and ease- saving time and money for both parties involved and instead focusing on preserving the car culture. 

Digital technology is transforming almost every aspect of our lives, so it is not surprising that it’s now affecting the automotive industry now, which has a long history of innovation and technological growth, and Gaston’s flourishing business is proof of how aggressive the industry is in terms of growth. It is the dedication that Rossato has towards promoting the growth of car culture that sets The Barn Miami apart also hosts a monthly sit down to “sip and discuss” an event known as Auto Kultur with a variety of car enthusiasts. Generally, the car business is traditionally run by the older generation, and car sales globally have gone down – but due to an increased interest in vintage aesthetics, antique and old school cars are in high demand. Using social media platforms such as YouTube and Instagram has allowed Barn Miami to reach thousands and create awareness of what they are doing. It has also allowed them to expand their customer base beyond borders. His purchases are not limited to local ones; Gaston has buyers and sellers all over the world. 

Rossato only chooses top quality vehicles to sell to his clients; he states that each car is hand-picked – offering the best of what is out there. Their featured cars have included a 1982 Ferrari Mondial and a Lamborghini signed by the famed driver, Valentino Balboni. 

This dedication towards innovation gives The Barn Miami an edge over the rest of its competitors. 

Brandon Carey