The Digital Side of Becoming a Lifestyle Influencer
Listen to this articleFor many people, the concept of being a lifestyle influencer is still a new one. The fact that you can make money by being yourself is a concept that is both enthralling an unusual to many. However, you have to think about the future.
Sure, it’s something that is sustainable now because it’s so popular. Realistically, you don’t know how trends will play themselves out in the future. However, you can make a living as a lifestyle influencer. The key is to make sure that you think about the future and sustain yourself with various income streams. Consider how you can make it all happen for yourself in a sustainable and comfortable way.
Making Decisions on Your Niche
First, it’s important to consider what your focal point is going to be. Your lifestyle is going to be different from somebody else’s lifestyle. So, the concept of a lifestyle influencer is pretty fluid. In this regard, the key lies in the fact that you just have to be true to yourself. If you’re a mother who stays at home, this is your life. As a result, it’s way more authentic to talk about your experiences as a stay-at-home mother. You’ll be able to relate to other stay-at-home mothers.
You might even be able to relate to other working mothers. You’ll be able to find a niche that directly relates to your experience. It’s also important to find a niche that’s relatable to what you do because you want your marketing and promotional efforts to be authentic. If you’re a mother who has found specific products to be really helpful, you’re going to want to utilize affiliate marketing efforts. As you embed the affiliate links within your content, people click on the links and purchase the products.
As a result, you’ll earn a commission. If you don’t want to talk about your experience as a mother, that’s fine. However, you need to find a lifestyle experience that relates to what you currently do. If you strictly want to focus on post-partum fitness, that’s relatable. You can insert affiliate marketing links that relate to the products you’ve used in order to lose weight or the equipment you use when you’re working out. You don’t have to keep yourself in one box in order to be successful as a lifestyle influencer because it’s about your whole lifestyle. However, you do have permission to focus on one specific box to honor your own privacy and personal needs.
The Importance of Blogging
Even though blogging might seem like a lost art, it’s actually essential when you’re building a brand as a lifestyle influencer. Keyword research is still one of the most incredible tasks to take on within your business because the right keywords will bring the right audiences to your page. Google is still the top website in the world. It’s the most visited website because it directs people to different websites based on their keywords. Knowing this, make sure that you find the keywords at work for your brand and implement them within your content on your website.
Build up an awesome website by making sure you have a supportive backend and template for monetization efforts. Carefully consider options like big commerce enterprise vs shopify plus. Monetize your website by inserting ads and producing sponsored posts with major brands.
Know that you don’t have to update your blog on a daily basis if you don’t want to. If you update your blog two to three times a week, this will help you to gain the traction from the search engines in no time. Make sure that your content is eye-catching and captivating. This will encourage people to continue to visit. It’s also great to consider a pop-up button that people interact with when they first hit the website. When this happens, it can redirect them to sign up for an email newsletter. People check their email inboxes very regularly. This is a great way to keep in touch with your customers and build a tribe that is ready to buy whatever you’re selling.
Maintaining Multiple Platforms
If you are building a brand as a lifestyle influencer, you’ll have to maintain multiple platforms. It’s one of the most sustainable ways to grow and impact as many people as possible. For starters, consider the people you’d like to reach. If you are a Baby Boomer who loves cooking, you might want to combine your efforts on both Facebook and Instagram. A lot of Baby Boomers hang out on Facebook, so it’s a great place to promote and build a platform. If you are someone who loves fashion and sells subscription boxes, you might want to consider both Pinterest and Instagram to promote your brand. It’s also wise to consider YouTube because it’s a video streaming platform. A lot of people tend to love videos more than anything else. In order to accommodate the demand, find ways to create one or two videos every week. When you combine efforts on different platforms, you’ll increase your visibility. Do so gradually so that you can sustain your efforts.
